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Get them to open your e-newsletters

Cellphone being used

Email is still widely regarded as one of the most effective marketing tools at our disposal. Through research to discover some best practices, we came across this article about winning strategies to get people to open and take action from e-newsletters. It was helpful to us; I thought it might be helpful to you. Read the nine tips here.

Social media and the impact on the media buy

Social Media Visual

What are the best ways to use social media? Is the use of social media worth the effort? What’s the best platform to target designers – Twitter, Instagram, Pinterest? The importance of selling and marketing through social media is growing quickly. In fact, according to a recent survey of B2B buyers, 53% of respondents reported that social media plays a role when making a final selection. An article found on HBR.org discussed the best ways for sales and marketing to coordinate their efforts to maximize social selling. See their tips here.

Market Beyond the C-Suite

Group of Marketers

Over the years I’ve heard many marketers say they only want to reach partners and principals at design firms. The big fish if you will. Seems to me the buying process is more complicated than that. Young designers, mid-level professionals, and dare I say it, even students are important components in the buying decision process. A recent article from David Fortino at Advertising Age explores this idea further. Read it here.