Twitter. LinkedIn. Snapchat. Instagram. Pinterest. The list goes on and on. Everyone knows they need to be using social media to promote their brand, but few are doing it well. A recent article on Hootsuite highlights 9 B2B Social Media Marketing Tips. Social media has changed how we communicate, but at the basic level nothing has changed – content is still king. The message is more important than the medium. Read it now.
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Best Practices for Social Media Marketing
Get them to open your e-newsletters
Email is still widely regarded as one of the most effective marketing tools at our disposal. Through research to discover some best practices, we came across this article about winning strategies to get people to open and take action from e-newsletters. It was helpful to us; I thought it might be helpful to you. Read the nine tips here.
Social media and the impact on the media buy
What are the best ways to use social media? Is the use of social media worth the effort? What’s the best platform to target designers – Twitter, Instagram, Pinterest? The importance of selling and marketing through social media is growing quickly. In fact, according to a recent survey of B2B buyers, 53% of respondents reported that social media plays a role when making a final selection. An article found on HBR.org discussed the best ways for sales and marketing to coordinate their efforts to maximize social selling. See their tips here.
Market Beyond the C-Suite
Over the years I’ve heard many marketers say they only want to reach partners and principals at design firms. The big fish if you will. Seems to me the buying process is more complicated than that. Young designers, mid-level professionals, and dare I say it, even students are important components in the buying decision process. A recent article from David Fortino at Advertising Age explores this idea further. Read it here.