Market Beyond the C-Suite

Group of Marketers

Over the years I’ve heard many marketers say they only want to reach partners and principals at design firms. The big fish if you will. Seems to me the buying process is more complicated than that. Young designers, mid-level professionals, and dare I say it, even students are important components in the buying decision process. A recent article from David Fortino at Advertising Age explores this idea further. Read it here.

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