What are the best ways to use social media? Is the use of social media worth the effort? What’s the best platform to target designers – Twitter, Instagram, Pinterest? The importance of selling and marketing through social media is growing quickly. In fact, according to a recent survey of B2B buyers, 53% of respondents reported that social media plays a role when making a final selection. An article found on HBR.org discussed the best ways for sales and marketing to coordinate their efforts to maximize social selling. See their tips here.